USTA: Let’s Tennis Rebrand
The United States Tennis Association (USTA) has represented tennis in America since 1881, but in recent years the sport has become synonymous with the country club. The USTA saw a need to make the sport more inclusive, so we reimagined the sport as a park game. "Let's Tennis" is an open invitation for everyone to join the party. The rebrand debuted during the biggest tennis moment of the year: the US Open.
Film, Out Of Home, Posters, Design
We took this overhaul and applied it all throughout the world: film, billboards, posters, walls, tickets, wristbands, books, and more.
USTA X Paterson League Collaboration
We joined forces with Paterson League to marry tennis to one of the most inclusive and independent sports: skateboarding. We create a capsule collection that revealed the brand’s north star of moving towards a less restrictive place in culture.
